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Lions Communication 2018

Award Type: Advertising Awards

Lions Communication 2018 Gold winners

Nothing Beats a Londoner

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Creative Director Paddy Treacy, Mark Shanley
Creative Tom Bender, Tom Corcoran
Production Riff Raff Films
Director Megaforce
Service Agency 750MPH
Service Agency Final Cut
Service Agency Mr Pape
Released February 2018


One Show 2018
Film Cinema Advertising Gold
Moving Image Craft Craft - Editing / Single Gold
Film Online Films & Video / Long Form - Single Gold
Social Media Branded Social Post / Campaign Silver
Moving Image Craft Craft - Sound Design / Single Silver

Credits & Description

Category: Fashion
Media: Film
Brand: Nike
Agency: Wieden + Kennedy
Geo: United Kingdom
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Paddy Treacy, Mark Shanley
Creatives: Tom Corcoran, Tom Bender
Executive Creative Directors: Tony Davidson, Iain Tait
Group Account Director: Ryan Fisher
Account Director: Sophy Woltman
Account Manager: Holly Baker-Cliff
Planning Director: Paula Bloodworth
Head of Production / Executive Producer: James Guy
TV Producer: Michelle Brough
TV Production Assistant: Rose Fairley
Production Company: Riff Raff
Director: Megaforce
Executive Producer: Matthew Fone
Line Producer: Nick Goldsmith
DoP: Nicolas Loir
Editorial Company (Entry Agency D&AD Awards 2018 - Editing for Film Advertising): Final Cut
Editor: Joe Guest
VFX Company: Time Based Arts
VFX Supervisor: Francois Roisin, Sheldon Gardner
Telecine Artist: Simone Grattarola
Sound Company: 750MPH (entrant agency)
Sound Designer: Sam Ashwell
Producer: Mary-Ann D'Cruz
Music Supervisor: John Connon
Music Company: Mr Pape (Entrant Agency)
Social Creative: Joe Bruce
Social Producer: Tom Dean
Social Production Assistant: Jasper Ford
Director: Finn Keegan
Producer: Ash Lockmun
DoP: Julian Baschieri, Finn Keegan
VFX Supervisor: James Allen
Published: February 2018
Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them. In Nike’s “Nothing Beats a Londoner”, created by Wieden+Kennedy London, these hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city – with the help of cameos from some of the Londoners they look up to, even as they strive to one-up them with their own sporting achievements.
Wieden+Kennedy London has launched a star-dusted film for Nike that celebrates the tenacity of Londoners. Directed by Riff Raff's Megaforce with CGI and grade handled by Time Based Arts, 'Nothing Beats a Londoner' highlights the challenges that young people have to overcome in order to achieve sporting success. It does this though, with a sense of wit and tongue-in-cheek that is so synonymous in Britain’s capital (just keep your eyes peeled for the kid without a full bike). In the three-minute spot we see grime star Skepta riding a Santander bike, Mo Farah playing alarm clock and the Kurupt FM crew doing their thing. Chelsea’s Eden Hazard, Tottenham’s Harry Kane and Arsenal’s Alex Iwobi also all make cameos.
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