Awards » Cannes Lions » Lions Innovation 2018

Lions Innovation 2018

Award Type: Advertising Awards

Lions Innovation 2018 Gold winners

Making The World Accessible, Dot by Dot. 3

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market Germany, South Korea
Agency Serviceplan Korea
Agency Serviceplan Munich
Released February 2018

Awards

Lions Innovation 2018
Innovation Lions Technological Development Gold Lion

Credits & Description

Brand DOT
SERVICEPLAN Munchen, Germany Entrant Company
SERVICEPLAN Munchen, Germany Idea Creation
SERVICEPLAN KOREA Seoul, South Korea Idea Creation
DOT INCORPORATION Seoul, South Korea Idea Creation
NEVEREST Munchen, Germany Production
PAULUS.CO Seoul, South Korea Production
CLOUDANDCO Seoul, SOUTH KOREA Additional Company
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Eric Ju Yoon Kim Dot Incorporation CEO
Jae-Seong Joo Dot Incorporation CDO
Ki Sung Dot Incorporation CTO
Ahrum Choi Dot Incorporation Senior PR Marketing Manager
Jimin Ryu Dot Incorporation Global Partnership Manager
YeongKyu Yoo cloudandco / Dot Incorporation Creative Director / CCO
Nara Ok cloudandco Graphic Designer
Franz Roeppischer SERVICEPLAN GROUP Creative Innovation Director
Lorenz Langgartner SERVICEPLAN GROUP Creative Innovation Director
Saurabh Kakade SERVICEPLAN GROUP Art Director
Pedro Gropo SERVICEPLAN GROUP Art Director
Dennis Fritz SERVICEPLAN GROUP Senior Motion Designer
Hendrik Sommerfeld Designstube Editor
Robert Csakvari Neverest Artist VFX & Animation
Julie Kang SERVICEPLAN KOREA CEO
Yoon Seo SERVICEPLAN KOREA Copywriter
Jihyun Seo SERVICEPLAN KOREA Art Director
Yujin Ko SERVICEPLAN KOREA Senior Account Manager
Yerim Kim SERVICEPLAN KOREA Account Executive
Kathrin Guethoff SERVICEPLAN INTERNATIONAL Global Executive Director
Bill Yom SERVICEPLAN KOREA Executive Creative Director
Kyungsin Kim Paulus Co. Ltd Producer
Yongsang Cho Paulus Co. Ltd DOP
Kwak Yechan Paulus Co. Ltd Assistant Producer
Sungjun Bang Paulus Co. Ltd Cinematographer
Gunyoung Oh Paulus Co. Ltd Cinematographer
Jungtaek Oh Paulus Co. Ltd Line Producer
Susan Kim SERVICEPLAN KOREA Corporate Communications & Brand Manager
Diane Schulz SERVICEPLAN GROUP International Account Director
Jongpil Yoon SP KOREA Chief Contents Director
Stone Kang SP KOREA Client Service Director

Synopsis
While we are all used to the benefits of modern technology in all aspects of life, from communication to entertainment and transport, the situation is very different for the 285 million blind and visually impaired people worldwide:
Only 3% of all digital text content is available in Braille, because material is expensive and translation requires human understanding, which makes it unprofitable in most cases. There is no alternative to Braille, especially when it comes to education: 90% of people who can’t read Braille are unemployed.
In 2016, Dot Incorporation set out to give the visually impaired access to mobile communication with the first Braille smartwatch. Now, we are creating access to content, with Dot Mini. The first smart media device for the visually impaired. It makes any digital context accessible through the innovative AI Dot Translation Engine based on Machine Learning.
Solution
2013
Start Development Core Technology
2014
Company Incorporation
First Patent Granted
2015
Dot Watch Prototype
Dot Watch Closed Beta
2016
Dot Watch Launch
Dot Mini Prototype
Cannes Lions Innovation Gold
2017
Dot Translation Engine Development
Dot Mini Closed Beta
Dot Pad Prototype
Dot Watch Consumer Marketing in USA, Asia and Europe
2018
Dot Mini Launch
Dot Pad Closed Beta
First 1000 Dot Mini units delivered to Kenya and India together with South Korean development agency KOICA
Latest Patent Granted
2019
Dot Pad Launch
Dot Public Launch
Relevancy
Dot Incorporation was founded in 2014 to produce innovative tactile devices. So far, the portfolio includes two released and two unreleased products, that each on their own and in different aspects are life-changing for 285 million blind and visually impaired people: From mobile communication and access to content to transport and public spaces. From reading text messages and books to visualization of graphic content
Outcome
Over 300,000 Dot Smartwatch units sold.
First 1000 Dot Mini units are gradually being delivered to India and Kenya through Korean development agency.
40,000 Dot Mini units pre-ordered for 2018.
Partnerships with big content platforms like Rakuten Kobo and Yes24 for direct access to more than 200,000 books.
Dot Incorporation has grown from 3 people to 26, including the visually impaired, e.g. with Dot Mates, the individual customer support program.
Execution
All Dot devices feature Active Braille Displays with innovative (70 patents) Dot Technology, uniquely based on magnetism, which reduces size, weight, power consumption and price by up to ten times.
Dot Smartwatch is connected to the smartphone via Bluetooth and can receive any text information from any app or service, for a wide range of applications: From
Dot Mini can access digital text files from online libraries and websites, local and network storage.
Full audio support with speaker, headphones and microphone allow multisensory experiences like Karaoke and even watching movies with automatically generated text description.
Intuitive Control Elements including wheel, select and menu button and scroll buttons make interactive applications like calculation, editing and even games possible.
The Dot Translation Engine can automatically convert any digital text file into Grade 2 Braille.
Machine Learning depends largely on training. That’s why we strategically partner with big content platforms like Rakuten Kobo (global) and Yes24 (market leader in Japan) to use their huge content libraries (already more than 200,000 books), to continuously improve the Dot Translation Engine.
Campaign Description
Dot Incorporation was founded in 2014 to produce innovative tactile devices.
Starting in 2014 with the Dot Smartwatch, the first Braille smart watch, which makes mobile communication possible for the visually impaired.
In 2018, Dot Mini is introduced to create access to any digital text content. Because the innovative Dot Translation Engine based on AI applies Machine Learning to understand context and translate to Grade 2 Braille, which is on average up to 50% shorter.
Dot Mini provides additional audio support, which makes consuming content much faster, effective and enjoyable. All in a device that’s multiple times smaller, more lightweight, less power consuming and cheaper than conventional devices.
Dot Public is in the first steps of being installed in the airport of Oman and millions of vending machines in Japan.
Dot Pad is in development and will bring tactile communication from reading to visualization in 2019.