Awards » Circle Awards » Creative Circle 2017

Creative Circle 2017

Award Type: Advertising Awards

90 Long Acre, WC2E 9RZ London, United Kingdom

Phone: +44 20 7636 1223

Creative Circle is a literal circle. A cycle, encompassing all the creative talent in the UK’s communications industry. We reward the people at the top and encourage them to help the people at the bottom. And predominantly, we do this in two ways: First, as an awards body run and judged by creatives. Recognising and showcasing great ideas, fresh thinking and craft. Second, as an education body, run and developed by creatives. With inspiring workshops, enlightening talks, and new initiatives for those starting out. Eventually, the people at the bottom become the people at the top. With the circle complete, the cycle continues. Out with the old. In with the new.

Special Awards:

GOLD NEW TALENT - Best Up and Coming Female Commercial Film Director 2017 - Vicky Lawton

GOLD NEW TALENT - Best Up and Coming Male Commercial Film Director 2017 - Zak Razvi
GOLD NEW TALENT - Most Promising Female Creative Newcomer 2017 - Josephine Shedden
GOLD NEW TALENT - Most Promising Male Creative Newcomer 2017 - Oliver Frost
GOLD COMPANY - Champions of Creativity 2017 - 4creative
GOLD COMPANY - Most Creative Post Production Company 2017 - MPC London
GOLD COMPANY - Most Creative Production Company 2017 - RiffRaff Films   
GOLD COMPANY - Most Creative Agency 2017 - AMVBBDO
GOLD PRESIDENTS - Presidents Award 2017 - 4creative
GOLD OF GOLDS  - Gold of Golds - AMVBBDO - (SCA Bodyform)
GOLD OF GOLDS  - Gold of Golds Stinkfilm - (SCA Bodyform)

Creative Circle 2017 Bronze winners

SpeakEmoji, 2 [video]

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Industry Advertising agencies
Media Digital, Interactive & Mobile, Promo & PR, Case study
Market United Kingdom
Agency SapientNitro London
Agency Sapientnitro
Creative Director Mark Hunter, Greg Mitchell, Andre Hull
Art Director Ignacio Gonzalez
Designer Ignacio Gonzalez, Adam Brewster, Stephen Vaughan, Marcus Quinn
Released April 2016


Creative Circle 2017
Innovation Best Innovation/use Of New Technology Silver
General Best Low Budget Idea Bronze

Credits & Description

Agency: SapientNitro
Agency: Sapientrazorfish
Name of brand being promoted: SapientNitro (self-promotion)
Title of entry: SpeakEmoji
Name of product being promoted: SapientNitro (self-promotion)
Name of company entering the work: SapientNitro
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: Publicis.Sapient
Creative Director: Mark Hunter, Greg Mitchell, Andre Hull
Art Director/Designer: Irma Arianti, Ignacio Gonzalez, Adam Shipp
Account Director: Adam Hosfal
Digital Producer: Sarah Burns
Developer: Rowan Kerr, Illia Lekhter, Erin Walsh, Takbir Sarker, Felipe Roriz, James McCleod, Kevin Chapman
Designer: Adam Brewster , Marcus Quinn, Stephen Vaughan,
SpeakEmoji – the world’s first voice-to-emoji translator. It was designed as SapientNitro’s Christmas gift to its clients - and the world. Available on iOS, Android, and Chrome, it lets you create emoji messages by simply speaking into your smartphone. Features include social sharing, back-translation and a custom keyboard. A tongue-in-cheek launch film encouraged out-of-touch parents to reconnect with their smartphone-zombie teenagers.