Awards » Circle Awards » Creative Circle 2017

Creative Circle 2017

Award Type: Advertising Awards

90 Long Acre, WC2E 9RZ London, United Kingdom

Phone: +44 20 7636 1223

Creative Circle is a literal circle. A cycle, encompassing all the creative talent in the UK’s communications industry. We reward the people at the top and encourage them to help the people at the bottom. And predominantly, we do this in two ways: First, as an awards body run and judged by creatives. Recognising and showcasing great ideas, fresh thinking and craft. Second, as an education body, run and developed by creatives. With inspiring workshops, enlightening talks, and new initiatives for those starting out. Eventually, the people at the bottom become the people at the top. With the circle complete, the cycle continues. Out with the old. In with the new.

Special Awards:

GOLD NEW TALENT - Best Up and Coming Female Commercial Film Director 2017 - Vicky Lawton

GOLD NEW TALENT - Best Up and Coming Male Commercial Film Director 2017 - Zak Razvi
GOLD NEW TALENT - Most Promising Female Creative Newcomer 2017 - Josephine Shedden
GOLD NEW TALENT - Most Promising Male Creative Newcomer 2017 - Oliver Frost
GOLD COMPANY - Champions of Creativity 2017 - 4creative
GOLD COMPANY - Most Creative Post Production Company 2017 - MPC London
GOLD COMPANY - Most Creative Production Company 2017 - RiffRaff Films   
GOLD COMPANY - Most Creative Agency 2017 - AMVBBDO
GOLD PRESIDENTS - Presidents Award 2017 - 4creative
GOLD OF GOLDS  - Gold of Golds - AMVBBDO - (SCA Bodyform)
GOLD OF GOLDS  - Gold of Golds Stinkfilm - (SCA Bodyform)

Creative Circle 2017 Bronze winners

Kit Off, 1

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Industry Confectionery & snacks, Snacks
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Case study
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Brazier
Copywriter Sonny Adorjan, Andre Hull
Released April 2016


Creative Circle 2017
Experiential Best Use Of Ambient/guerilla Silver
Outdoor Best Regional Poster Bronze

Credits & Description

Name of brand being promoted: Pepsico
Title of entry: Kit Off
Name of company entering the work: AMVBBDO
Name of product being promoted: Walkers
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: BBDO
Creative Director: Paul Brazier
Art Director: Sonny Adorjan
Copywriter: Andre Hull & Sonny Adorjan
When Leicester legend Gary Lineker Tweeted he would present Match of the Day in his pants if rank outsiders Leicester won the League, we decided to hold him to his promise. Mobile digital posters were created which were live reactive scoreboards, revealing more of a naked Lineker the closer Leicester got to winning. These were driven around Leicester stadium during home games and mobbed by thousands. When Leicester won the league, posters dispensing Salt and Victory Crisps were placed in pubs. Fans snatched and smuggled them into the stadium where they were photographed by news services around the world