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Clio Awards 2012

Award Type: Advertising Awards

The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. For over five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments

Nissan Leaf: Gas Powered Everything

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Industry Cars
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Dante Ariola
Creative Director Tito Melega, Allen Oke, Mark Mason
Art Director Bill Hornstein, Vlad Ivangorodsky, Rodger Eyre
Copywriter Ron Schlessinger, Marcin Markiewicz, Dylan Meagher
Producer David Zander, Jeff Scruton
Editor Mackenzie Culter, Gavin Cutler
Released May 2011

Awards

Cannes Lions 2012
Film Craft Lions Art Direction Bronze

Credits & Description

Category: Best Use of Music
Advertiser: NISSAN
Product/Service: LEAF
Agency: TBWA\CHIAT\DAY
Production Company: MJZ, Los Angeles, USA
Chief Creative Officer: Jack Neary And Rob Schwartz
Creative Director: Tito Melega/Allen Oke/Mark Mason
Copywriter: Dylan Meagher/Marcin Markiewicz And Ron Schlessinger
Art Director: Bill Hornstein/Rodger Eyre And Vlad Ivangorodsky
Agency Producer: Carrie Schaer
Producer: Jeff Scruton/David Zander
Director: Dante Ariola
Editor: Gavin Cutler
Sound Design/Arrangement: Ren Klyce
Music: Black Iris Music
EditingCompany: Mackenzie Cutler
Editing Company: Mackenzie Cutler

English Description
Taking cues from the director's filmic vision, the music supports the cohesive narrative of our main character, a man navigating a world that has yet to discover electricity. The score provides the perfect theme for this journey, transforming from simple melancholic rhythms to an inspirational track that mirrors the protagonist’s evolution towards his final discovery.
The music production posits itself perfectly into the themes of simplicity and economy represented by the all-electric Nissan Leaf, with a compelling score that provides the authenticity and heartfelt quality embodied by this spot.