Awards » Clio Awards » Clio Awards 2017

Clio Awards 2017

Award Type: Advertising Awards

Budweiser Prohibition, 3

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Industry Alcohol-free beer and Ciders
Media Design & Branding
Market United States
Agency Jones Knowles Ritchie New York
Executive Creative Director Tosh Hall
Copywriter Jen Chandler
Designer Charlotte Jackson, Mike Mcquaid, Sarah Schiesser, Badal Patel, Hanna Kim
Photographer Martin Wonnacott
Typographer Ian Brignell
Illustrator Filip Yip
Released October 2016

Awards

Clio Awards 2017
Brand Design Product/Service: Corporate Identity Gold
Brand Design Product/Service: Packaging Gold

Credits & Description

Agency: Jones Knowles Ritchie
Client: Marcela Garcia
Typographer: Ian Brignell
Design Director: Paul Sieka
Copywriter: Jen Chandler
Illustrator: Filip Yip
Photographer: Martin Wonnacott
Executive Creative Director: Tosh Hall
Account Handler: Josh Griffin
Account Director: Phil Buhagiar
Managing Director: Sara Hyman
Designer: Mike Mcquaid
Designer: Sarah Schiesser
Designer: Badal Patel
Designer: Hanna Kim
Designer: Charlotte Jackson
Global Executive Creative Director: Tosh Hall
Managing Director: Sara Hyman
Design Director: Paul Sieka
Copywriter: Jen Chandler
Photographer: Martin Wonnacott
Illustrator: Filip Yip
Typographer: Ian Brignell
Account Director: Phil Buhagiar
Senior Account Manager: Josh Griffin
Description:
During the 1920s Prohibition era, more than half of all breweries in the U.S. shuttered their doors.But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.
We decided to resurrect that story with the launch of Budweiser Prohibition Brew, creating the most confident NA beer the world has ever seen.