Awards » Cristal Awards » Cristal Awards 2016

Cristal Awards 2016

Award Type: Advertising Awards

9 bis, rue Delerue – 92120 Montrouge, France

Website: http://www.cristalfestival.com
Phone: T. +33 (0)1 49 12 07 10

Nos vies numériques ont été profondément bouleversées. Le Digital étant devenu le combustible du XXIème siècle, il est de notre devoir de dompter cette société de l’information et ses données brutes. Redéfinissons la place du consommateur-citoyen et renouvelons sa relation avec les marques. Prenons-nous pour Montaigne ou Erasme le temps d’un festival : repensons l’époque afin que l’intelligence de la data soit au service du citoyen et du progrès. Osons l’humanisme digital, évitons les écueils du déterminisme technologique…

L’heure de la Smart Renaissance a sonné !

 

Special Awards 

ADVERTISING AGENCY OF THE YEAR:  Buzzman France

ADVERTISING NETWORK OF THE YEAR: BBDO

MEDIA AGENCY OF THE YEAR: MediaVest Spark Dubaï

MEDIA NETWORK OF THE YEAR: PHD

ADVERTISER OF THE YEAR: Remy Cointreau

HOLDING COMPANY OF THE YEAR: Omnicom Group

SpeakEmoji, 2 [video]

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Industry Advertising agencies
Media Digital, Interactive & Mobile, Promo & PR, Case study
Market United Kingdom
Agency SapientNitro London
Agency Sapientnitro
Creative Director Mark Hunter, Greg Mitchell, Andre Hull
Art Director Ignacio Gonzalez
Designer Ignacio Gonzalez, Adam Brewster, Stephen Vaughan, Marcus Quinn
Released April 2016

Awards

Creative Circle 2017
Innovation Best Innovation/use Of New Technology Silver
General Best Low Budget Idea Bronze

Credits & Description

Agency: SapientNitro
Agency: Sapientrazorfish
Name of brand being promoted: SapientNitro (self-promotion)
Title of entry: SpeakEmoji
Name of product being promoted: SapientNitro (self-promotion)
Name of company entering the work: SapientNitro
Country of entrant company: United Kingdom of Great Britain and Northern Ireland
Agency Network: Publicis.Sapient
Creative Director: Mark Hunter, Greg Mitchell, Andre Hull
Art Director/Designer: Irma Arianti, Ignacio Gonzalez, Adam Shipp
Account Director: Adam Hosfal
Digital Producer: Sarah Burns
Developer: Rowan Kerr, Illia Lekhter, Erin Walsh, Takbir Sarker, Felipe Roriz, James McCleod, Kevin Chapman
Designer: Adam Brewster , Marcus Quinn, Stephen Vaughan,
Synopsis:
SpeakEmoji – the world’s first voice-to-emoji translator. It was designed as SapientNitro’s Christmas gift to its clients - and the world. Available on iOS, Android, and Chrome, it lets you create emoji messages by simply speaking into your smartphone. Features include social sharing, back-translation and a custom keyboard. A tongue-in-cheek launch film encouraged out-of-touch parents to reconnect with their smartphone-zombie teenagers.