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D&AD Awards 2010

Award Type: Advertising Awards

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D&AD Awards 2010 Shortlist winners

Daffy's: Fitting Dance

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Johannes Leonardo
Released October 2009


One Show 2010
Cinema Advertising Cinema Advertising - Maximum 3 minutes-Single Bronze

Credits & Description

From the New York Times: "The discount retail chain Daffy's staged such live performances over the weekend at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. In a campaign by Johannes Leonardo in New York, part of WPP, dancers acted out how shoppers try on clothes in what was called Fitting Dance."