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D&AD Awards 2010

Award Type: Advertising Awards

96 Hanbury St, London E1 5JL United Kingdom

Website: http://www.dandad.org/
Email: awards@dandad.org
Phone: +44 (0) 20 7840 1111

 

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D&AD Awards 2010 Shortlist winners

New Zealand Book Council: Going West (Where Books Come To Life)

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Industry Charities, Foundations, Volunteers
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Director Andersen M Studio, Martin Andersen, Line Produder
Art Director Nick Worthington, Len Cheeseman, Stuart Mills, Todd Mccracken, Maria Lishman Anne Boothroyd, Hoang Sa Nguyen, Gill Clark
Producer Andersen M Studio, Martin Andersen
Account Supervisor Michelle Williamson
Editor Andersen M Studio, Martin Andersen
Released November 2009

Awards

Cannes Lions 2010
Film Craft - Gold

Credits & Description

Category: Animation
Title: GOING WEST
Advertiser/Client: NEW ZEALAND BOOK COUNCIL
Product/Service: READING CAMPAIGN
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington
Copywriter: Nick Worthington/Anne Boothroyd/Len Cheeseman
Advertiser's Supervisor: Noel Murphy
Account Supervisor: Group Account Director: Michael Redwood/Angela Watson
Production Company: ANDERSON M STUDIO London, UNITED KINGDOM
Director: Line And Martin Andersen, Andersen M Studio
Producer: Martin Andersen/Andersen M Studio
Editor: Martin Andersen, Andersen M Studio
Sound Design/Arrangement: Mikkel H. Eriksen, Instrument Studio London
Animation: Line Andersen, Andersen M Studio
Art Director: Nick Worthington/Anne Boothroyd/Len Cheeseman

Brief Explanation:
The New Zealand Book Council spends it’s time “bringing books to life” for New Zealanders through its programme of events, signings, school programmes and readers and writers festivals. The idea was to bring a famous NZ book to life using the magic of animation and to inspire people with the power of the written word.

Advertiser: NZ Book Council
Advertising Agency: Colenso BBDO
Production: Andersen M Studio
Design and animation: Line Andersen
Photography and lighting: Martin Andersen