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D&AD 2017

Award Type: Advertising Awards

96 Hanbury St, London E1 5JL United Kingdom

Phone: +44 (0) 20 7840 1111

D&AD celebrates and nurtures outstanding work in the design and advertising industry each year with its international creative awards. A D&AD Pencil is recognised the world over as a shining symbol of the very highest creative achievement. It can’t get much better than that. 

As well as the Professional Awards, D&AD aims to cultivate new talent, ensuring the next generation of creatives gets off to a flying start. Winning a D&AD New Blood Award puts people under 24 on the path to the brightest of creative futures with the ultimate industry leg-up. Budding film directors and photographers also get the opportunity to be recognised not just winning a Pencil, but also having their talent promoted back to the industry during the Next Awards.

Faced with an opportunity to harness the power of creativity as a force for good, businesses and brands have the responsibility to make a real and positive difference to the world. A new partnership between D&AD and Advertising Week, D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.


Advertising Agency of the Year:  Clemenger BBDO Melbourne

Design Agency of the Year:  Studio Sutherl& London 

Network of the Year: Worldwide 

Production Company of the Year: Blink Productions 

Advertiser of the Year: Nike



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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Matt Lee, Pete Heyes
Art Director Pete Hayes, Matt Lee
Copywriter Pete Hayes, Matt Lee
Production Knucklehead
Director Tony Barry
Released October 2016


Clio Awards 2017
Film Technique Product/Service: Music - Licensed Bronze

Credits & Description

Brand: Mcdonalds
Subbrand: Mccafé
Advertising Agency: Leo Burnett
Creative Directors: Pete Heyes and Matt Lee
Chief Creative Officer: Chaka Sobhani
Copywriter: Matt Lee; Pete Hayes
Art Director: Matt Lee; Pete Hayes
Agency Tv Producer: David Riley
Production Company: Knucklehead
Director: Tony Barry
Producer: Sara Cummins
Cinematographer: Stephen Keith-Roach
Editing Company: Speade
Editor: Sam Sneade
Post Production Company: Mpc
Colourist: Jean-Clement Soret
Audio Company: 750mph
Sound Designer: Sam Robson
Composer: Prince Buster
Music Supervisor: Sharan Gill at Sharpa Music
The campaign for the McCafe range contrasts its simplicity and great taste with the complexity of the over-complicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafes and then compares it to the ease with which they can do so from the McCafe range at their local McDonald's restaurant.