Awards » D&AD Awards » D&AD Impact 2017

D&AD Impact 2017

Award Type: Advertising Awards

96 Hanbury St, London E1 5JL United Kingdom

Phone: +44 (0) 20 7840 1111

Key Dates for 2017
May 1 Entries Open
July 14 Submissions Deadline
September 26 2017 Awards Ceremony - live during Advertising Week

Dot. The first Braille Smartwatch, 2

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Industry Mobile phones, devices & accessories
Media Design & Branding, Case study
Market Germany, South Korea
Agency Serviceplan Korea
Executive Creative Director Bill Yom
Agency Serviceplan Munich
Executive Creative Director Jae-Seong Joo
Creative Director Lorenz Langgartner, Franz Roeppischer
Art Director Henning Janzen, Azim Abasbek, Kostiantyn Liakhov
Copywriter Rohan Vitus Fernandes
Production Core-A Studios
Released April 2016


D&AD 2017
Creativity for Good Product Design Graphite Pencil

Credits & Description

Brand: Dot Incorporation
Entrant Company: Serviceplan
Agency Network: Serviceplan/Serviceplan Korea, Munich/Seoul
Production Company: Commondeer Llc, Los Angeles
Production Studio: coreastudios, Seoul
Client: Dot Incorporation, Seoul
Other: nhb Next, Hamburg
Chief Creative Officer: Alexander Schill
Ceo: Eric Ju Yoon Kim
Marketing Manager: Ahrum Choi
Executive Creative Director: Bill Yom
Executive Creative Director: Jae-Seong Joo
Creative Director: Franz Roeppischer
Creative Director: Lorenz Langgartner
Copywriter: Rohan Vitus Fernandes
Art Director: Azim Abasbek
Art Director: Kostiantyn Liakhov
Art Director: Henning Janzen
Corporate Communications / Brand Manager: Susan Kim
Creative Operations Manager: Diane Schulz
Graphic Design: Jung-Seok Lee
Senior Motion Designer: Dennis Fritz
Chief Technical Officer: Ki Seong
Agency Producer Film: Henning Rieseweber
Producer: Lars Ruch
Producer: Guy Citron
Director: Serge Hoeltschi
Cinematographer: Alexander Alexandrov
Sound Designer: Woo-Kyun Jang
Editor: Isabelle Fournet
Special Effects: Lennert Schrader
Head of nhb Next: Felicitas Stahnke
Ceo: Y.K. Yoo
Innovation Director: Per Juul Poulsen
Production Company: Commondeer
Production Company: Core-A Studios
285 Mio. people worldwide are blind and/or visually impaired (B&VI). For the last 20 years, there were no innovations in communications technology for them:
Existing digital Braille devices are bulky and expensive. They weigh around 2kg and cost $3,000 to $15,000. This makes them unaffordable to the majority of B&VI people: only 5% own such a device.
Our objective was to develop a practical and affordable solution.