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D&AD Impact 2018

Award Type: Advertising Awards

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D&AD Impact’s goal is to drive positive change, supporting great creative ideas that have the potential to impact and rewarding those that have.

The role that businesses and brands play within society, the economy, the environment and culture has never been more important. In today's uncertain times, they are faced with an opportunity as well as a responsibility: the opportunity to harness the power of creativity as a force for good and the responsibility to make a real and positive difference to the world. Start-up or Fortune 500, service or social enterprise, affecting local neighbourhoods or entire nations, many are already leading the way.

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Advertising Week draws from brands, agencies, media, technology and startup companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide.

 

Key Dates
March 20
Impact Entries Open
Begin submitting your projects, campaigns and products from those still in early development to established and scaled.

August 15
D&AD Impact Extended Entry Deadline
Ensure you submit all of your work by the deadline.

October 2
Award Ceremony
Join us at Advertising Week in New York City for the third annual D&AD Impact Awards Ceremony.

Dot Mini. The First Smart Media Device for the Visually Impaired. [Supporting Images], 3

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market Germany
Agency Serviceplan Korea
Agency Serviceplan Munich
Released February 2018

Awards

Lions Health 2018
Health & Wellness Lions Health & Wellness Tech Gold Lion

Credits & Description

Brand DOT
Entrant SERVICEPLAN MUNCHEN
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Eric Ju Yoon Kim Dot Incorporation CEO
Jae-Seong Joo Dot Incorporation CDO
Ki Sung Dot Incorporation CTO
Ahrum Choi Dot Incorporation Senior PR Marketing Manager
Jimin Ryu Dot Incorporation Global Partnership Manager
YeongKyu Yoo cloudandco / Dot Incorporation Creative Director / CCO
KiHwan Joo Dot Incorporation Designer
YoungWoo Choi cloudandco Designer
Nara Ok cloudandco Graphic Designer
Franz Roeppischer SERVICEPLAN GROUP Creative Innovation Director
Lorenz Langgartner SERVICEPLAN GROUP Creative Innovation Director
Saurabh Kakade SERVICEPLAN GROUP Art Director
Pedro Gropo SERVICEPLAN GROUP Art Director
Dennis Fritz SERVICEPLAN GROUP Senior Motion Designer
Hendrik Sommerfeld Designstube Editor
Robert Csakvari Neverest Artist VFX & Animation
Julie Kang SERVICEPLAN KOREA CEO
Yoon Seo SERVICEPLAN KOREA Copywriter
Jihyun Seo SERVICEPLAN KOREA Art Director
Yujin Ko SERVICEPLAN KOREA Senior Account Manager
Yerim Kim SERVICEPLAN KOREA Account Executive
Bill Yom SERVICEPLAN KOREA Executive Creative Director
Kyungsin Kim Paulus Co. Ltd Producer
Yongsang Cho Paulus Co. Ltd DOP
Kwak Yechan Paulus Co. Ltd Assistant Producer
Sungjun Bang Paulus Co. Ltd Cinematographer
Gunyoung Oh Paulus Co. Ltd Cinematographer
Jungtaek Oh Paulus Co. Ltd Line Producer
Susan Kim SERVICEPLAN KOREA Corporate Communications & Brand Manager
Diane Schulz SERVICEPLAN GROUP International Account Director

SERVICEPLAN Munchen, Germany Entrant Company
SERVICEPLAN Munchen, Germany Idea Creation
SERVICEPLAN KOREA Seoul, South Korea Idea Creation
DOT INCORPORATION Seoul, South Korea Idea Creation
PAULUS.CO Seoul, South Korea Production
NEVEREST Munchen, Germany Production
CLOUDANDCO Seoul, SOUTH KOREA Additional Company
Synopsis
The 285 million blind and visually impaired people worldwide have extremely limited access to written knowledge: Only 3% of all text content is available in Braille, because the complex translation requires human understanding, which makes it unprofitable for publishers. There is no alternative to Braille, especially in education: 90% of people who can’t read Braille are unemployed.
Translation to Grade 2 Braille (50% shorter, standard for longer text) is highly complex, even for humans, because G2B relies heavily on context-sensitive contractions. This inevitably leads to ambiguity, where exact meaning depends on context and up to four consecutive rules to be followed for a single word. For advanced areas like sciences or music, there are whole new rulebooks.
For example, depending on context, the letter ‘x’ can be translated to: ‘letter x’, ‘by’, ‘times’, ‘magnification’, ‘multiplication cross’ or ‘mathematical symbol’. So far, even the best software requires human input.
Outcome
Feedback during ongoing closed beta phase and rollout of first 1000 units in Kenya and India confirm that Dot Mini is a life-changing device for the visually impaired. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. 40,000 units are pre-ordered for global launch in late 2018. First 1000 units are being delivered to India and Kenya through Korean national development agency KOICA.
Execution
The Dot Translation Engine can automatically convert any digital text into Grade 2 Braille.
The 16 Cell Active Braille Display is built with the innovative (70 patents) Dot Technology, uniquely based on magnetism, which reduces size, weight, power consumption and price by up to ten times.
Dot Mini can access digital text files from online libraries and websites, local and network storage.
Full audio support with speaker, headphones and microphone allows multisensory experiences like karaoke and even experiencing movies.
Intuitive control elements including directional pad, select, menu and scroll buttons, as well as voice recognition, make interactive applications like text editing, bookmarks and notes, as well as calculation, coding and even games possible.
Various interfaces: USB, Micro USB, Micro HDMI, SD Card, WiFi and Bluetooth.
Comfortably portable: 158x108x18mm / 256g.
Campaign Description
Dot Mini is the first device that can access any digital text content on its own.
Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter.
Dot Mini provides additional audio support, for even faster perception and multisensory applications. All in a device that’s multiple times smaller, more lightweight, less power consuming and cheaper than conventional ones with less functionality.
Brief With Projected Outcomes
There are no specific restrictions or regulations regarding assistive devices for the blind and visually impaired on a global level.
Audience
Partnering with South Korean national development agency KOICA, Dot Mini will give 285 million blind and visually impaired people worldwide access to text content, bringing the amount of content available in Braille up from 3%. Feedback from users confirm that the device is already changing their lives for better.