"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Logging in for the first time we will create a free Coloribus account for you
Logging in with Coloribus.com account
A free account unlocks an advanced search filters limitations and lets you to get connected to a project or a group account if you have an invitation.
Your account has been created successfully, please click the link in the confirmation letter sent to your e-mail.
Please provide email address you used to register with us
We’ve sent you a message, please follow the instructions within.