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FAB Awards 2009

Award Type: Advertising Awards

Riverbank House 1 Putney Bridge Approach London SW6 3JD

Phone: +44 (0) 20 35421631/2
The FAB Awards is an international Creative Awards programme focussed entirely on work done for Food And Beverage brands.
It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.
Now in its thirteenth year, The FAB Awards has taken entries from many Clients, every leading Agency Network, and many important Challenger Agencies from over 60 countries around the world.

FAB Awards 2009 Special winners

Heinz Ketchup: Talk to the Plant

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Industry Sauces
Media Ambient, Design & Branding
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Creative Director Björn Höglund
Art Director Jonas Hedeback
Copywriter Anders Gustafsson
Designer Anders Johannessen
Released July 2009


New York Festival 2009
Digital - Gold

Credits & Description
Description / Synopsis
Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.

Agency Crispin Porter + Bogusky Gothenburg
Creative Director: Björn Höglund
Art Director: Jonas Hedeback
Copywriter: Anders Gustafsson
Animation: Malin Ekman
Designer: Anders Johannessen
Interactive Designer: Erik Sterner
Interactive Production Company: Bombay Works
Application Developer: Stefan Hallen
Technical Director: Per Rundgren
Technical Advisor: Mikael Emptiger
Advertiser H.J. Heinz
Brand Name Heinz Ketchup
Awards: International Food and Beverage Creative Excellence Awards - FAB Awards, 2009 (FAB) for Website: Savoury foods
Cannes Lions - International Advertising Festival, 2009 (Silver Lion) for Foods & Drinks
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Foods