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The FAB Awards 2017

Award Type: Advertising Awards

Riverbank House 1 Putney Bridge Approach London SW6 3JD

Phone: +44 (0) 20 35421631/2

The FAB Awards - 19th International Creative & Effectiveness.

FAB-Trophy_Low ResThe FAB Awards is an international Awards program focused entirely on work done for Food And Beverage brands.

It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.

Now in its Nineteenth year, The FAB Awards has taken entries from many Clients, every leading Agency Network,  Design Consultancies and many important Challenger Agencies from over 60 countries around the world.

Entrants may choose to enter their projects into either the Creative Excellence Categories OR the Effectiveness Categories or both.


The FAB Awards 2017 Gold winners


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Industry Fast food
Media Film
Market United Kingdom
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Matt Lee, Pete Heyes
Art Director Pete Hayes, Matt Lee
Copywriter Pete Hayes, Matt Lee
Production Knucklehead
Director Tony Barry
Released October 2016


Clio Awards 2017
Film Technique Product/Service: Music - Licensed Bronze

Credits & Description

Brand: Mcdonalds
Subbrand: Mccafé
Advertising Agency: Leo Burnett
Creative Directors: Pete Heyes and Matt Lee
Chief Creative Officer: Chaka Sobhani
Copywriter: Matt Lee; Pete Hayes
Art Director: Matt Lee; Pete Hayes
Agency Tv Producer: David Riley
Production Company: Knucklehead
Director: Tony Barry
Producer: Sara Cummins
Cinematographer: Stephen Keith-Roach
Editing Company: Speade
Editor: Sam Sneade
Post Production Company: Mpc
Colourist: Jean-Clement Soret
Audio Company: 750mph
Sound Designer: Sam Robson
Composer: Prince Buster
Music Supervisor: Sharan Gill at Sharpa Music
The campaign for the McCafe range contrasts its simplicity and great taste with the complexity of the over-complicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafes and then compares it to the ease with which they can do so from the McCafe range at their local McDonald's restaurant.