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FIAP 2012

Award Type: Advertising Awards

This Festival has been produced since 1969 and it summons the most important advertising agencies of Latin America, Spain, Portugal, Andorra and the Spanish market of the USA .

The best TV spots, print and radio advertising, audiovisual production techniques, internet, media innovation and young creatives are awarded at this Festival. FIAP is recognized in the region, as one of the two most important festivals, together with Cannes. The Jury is composed of professionals from the different participating countries. 

Tabcin: MATCH

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director M. Mercado
Creative Director D. Rial, D. Tuya, D. Oliveira, M. Goldberg
Art Director G. Fernandez
Copywriter J. I. Galardi
Photographer El Negro Pizzorno
Account Supervisor M. L. De Rosa
Released June 2011

Awards

Cannes Lions 2011
Press Lions OTC Pharmacy Gold

Credits & Description

1 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: MATCH
Advertiser/Client: BAYER
Product/Service: TABCIN COUGH MEDICINE
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Advertising Agency: Y&R BUENOS AIRES, ARGENTINA
Executive Creative Director: M. Mercado
Creative Director: D. Tuya/D. Rial/M. Goldberg/D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser's Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno
Agency Producer: F. Costanza/D. Romanos/G. Cardozo