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FIAP 2015

Award Type: Advertising Awards

FIAP - Ibero American Advertising Festival / Iberoamerican Advertising Festival

This Festival has-been produced since 1969 and it summons the Most Important advertising agencies of Latin America, Spain, Portugal, Andorra and the Spanish market of the USA.

The best TV spots, print and Radio advertising, audiovisual production techniques, internet, media innovation and young creatives are Awarded At this Festival. FIAP is Recognized in the region, as one of the two Most Important festivals, Together with Cannes. The Jury is composed of professionals from the different participating country clubs.


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Industry Bread
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Luiz Sanches Jr.
Art Director Marcelo Tolentino
Copywriter Marcelo Pignatari
Photographer Mariana Valverde
Released July 2013


Cannes Lions 2013
Press Lions Product & Service; Sweet Foods & Snacks Silver

Credits & Description

Media: Print
Category: Food
Agency: BBDO
Brand: Bauducco
Geo: Americas, Brazil
Never underestimate the supporting role.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Marcelo Pignatari
Art Director: Marcelo Tolentino
Photographer: Mariana Valverde
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Pedro Fragata
Advertiser's Supervisor: Paulo Cardamone
Planners: Cintia Gonçalves, Fernanda Barone