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Kinsale Shark Advertising Festival 2016

Award Type: Advertising Awards


Phone: +353 87 411 2596

Kinsale Shark Awards is an independent international Creative Festival that has been running for over 54 years. The Kinsale Shark is awarded to outstanding work. There is affection for Kinsale, there is affection for what it means to people. The unique Shark Head trophy is one of the most coveted awards in the creative industry, for it is that rare thing – an award or true beauty.

Special Awards:

Irish Agency of the Year: Irish International BBDO

Network of The Year: BBDO

International Agency of The Year: BBDO

Best New Director (International): Sarah Clift for The Good Mother

Best New Director in Ireland: Benjamin Cleary for The Stutterer

Kinsale Shark Advertising Festival 2016 Bronze winners

Shark dancer

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market China
Agency Ogilvy & Mather Shanghai
Creative Group Head Li Ning
Executive Creative Director Juggi Ramakrishnan
Production Rsa Films
Director Juriaan Booij
Released September 2015


Cannes Lions 2016
Film Craft Film Craft: Cinematography Bronze Lion

Credits & Description

Brand: Huawei
Media: Online
Category: Electronics & Technology
Advertising Agency: Ogilvy & Mather Shanghai
Agency: RSA
Country: China
Production Company: Rsa Films, London
Additional Company: Rsa Films, London
Managing Partner: Rasjida Bouharrak (Ogilvy&Mather, London)
Creative Group Head: Ning Li (Ogilvy&Mather, Shanghai)
Brand Team Leader: Arthur Yu (Ogilvy&Mather, Beijing)
Cco: Graham Fink (Ogilvy&Mather, Shanghai)
Director: Juriaan Booij (Rsa Films)
Ecd: Juggi Ramakrishnan (Ogilvy&Mather, Shanghai)
Sad: Qingrong Xu (Ogilvy&Mather, Shanghai)
Tv Producer: Henry Huang (Ogilvy&Mather, London)
Head Of Content: Charlie Macpherson (Ogilvy&Mather, Shanghai)
Account Director: Harriet Harrison (Ogilvy&Mather, London)
Acd: Martin Latham (Ogilvy&Mather, Shanghai)
Brief Explanation
The film tells the story of Cristina Zanato, an Italian woman living in Freeport, Bahamas, who has the extraordinary ability to put dangerous reef sharks into a hypnotic state with just her touch. The story serves to show the importance of power of touch as a form of communication, and positions Huawei’s Smart S as the first phone to use touch in a revolutionary, powerful way.