"I look at every advertisement which has appeared for competing products during the past 20 years." (David Ogilvy)
Award Type: Advertising Awards
The Loerie Awards were first held in 1978, as a mechanism to support and grow television advertising. Since then the awards have expanded to encompass every area of brand communication including radio and print advertising, design, architecture, direct marketing, non-broadcast video, live events, and digital media. The awards are now regionally focussed on Africa and the Middle East, and only entries from this region are eligible.
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