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The Loeries were first held in 1978, as a mechanism to support and grow television advertising. Since then, the Loeries have become recognised as the most prestigious award in our region and have expanded to encompass all areas of brand communication including television, radio and print, communication design (including brand identity, architecture & interior design, package & publication design, motion graphic design), direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.
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