LIA 2016

Award Type: Advertising Awards

2 Bay Club Drive Suite 3J Bayside, NY 11360 UNITED STATES

Phone: +1 718 747 6747

LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury. In 2004, the word “Advertising” was removed from the competition’s name to reflect the fact that it observes more than just “advertising” in an ever-changing industry. Barbara Levy, Founder of LIA, has also been the Awards President since its inception in 1986.

The Awards began by honouring advertising in the realms of Cinema, Television, Print, and Radio internationally. LIA now honours 16 unique media types: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW, TV/Cinema/Online Film and Verbal Identity.


Grand LIA winners will get a 1-year 15-users instant access to Coloribus Advertising Archive


Special Awards


Network of the Year: McCann Worldgroup

Agency of the Year: McCann New York

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory

Production Company of the Year: Framestore, New York

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Industry Telecommunications Services
Media Film
Market United States
Agency BBDO New York
Executive Creative Director Matt Macdonald
Art Director Bianca Guimaraes
Copywriter Kevin Mulroy
Account Executive Greg Hahn
Production Arts & Sciences
Director Matt Aselton
Producer Zoe Odlum
Released March 2016


LIA 2016
TV/Cinema/Online Film Campaign Bronze Winner
TV/Cinema/Online Film Copywriting Bronze Winner

Credits & Description

Brand: AT&T
Corporate Name of Client: AT&T
Managing Director: Mal Ward
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director: Kevin Mulroy
Associate Creative Director: Bianca Guimaraes
Copywriter: Kevin Mulroy
Art Director: Bianca Guimaraes
Group Executive Producer: Julie Collins
Senior Content Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Production Company: Arts & Sciences, Los Angeles
Director: Matt Aselton
Executive Producer: Marc Marrie
Producer: Zoe Odlum
Head of Production: Christa Skotland
Production Supervisor: Bailey Reeves
Director of Photography: Corey Walter
Director of Integrated Production: David Rolfe
VFX Company: Spontaneous, New York
VFX Supervisor: Andy Milkis
VFX Producer: Bryce Edwards
VFX Head of Production: Chris Decker
Editing Facility: Arcade Edit, New York
Editors: Dave Anderson/Sean LaGrange
Editorial Producer: Sila Soyer
Assistant Editor: Elizabeth Parsons
Sound Designer: Brian Emrich @ Trinitite
Sound Engineer: Steve Rosen
Sound Mixer: Sonic Union