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London International Awards 2012

Award Type: Advertising Awards

2 Bay Club Drive Suite 3J Bayside, NY 11360 UNITED STATES

Phone: +1 718 747 6747

LIA has established itself as a revolutionary global leader celebrating creativity, the power of ideas, and new technology in all forms of Advertising and Design. Defining its 28-year history, Barbara Levy, Founder and President of LIA, continues her innovative leadership meeting the demands of our ever-changing industry.

LIA has held an Award Ceremony in London for its first 26 years. In recent years, in the midst of a global recession, many of our winners have not had the budget to fly half way across the world simply to go up on stage for a minute or two of recognition. Awards Presentations are, by their very nature, an ideal opportunity to mingle with your colleagues and peers and we wanted to find a way to keep this element alive. It occurred to us that having already gathered the cream of our industry for judging in Las Vegas (now in its 5th year) that the budget that we had for the one night Awards Ceremony could be better used bringing International Creatives from around the world together to share their experiences and to discuss the future of advertising, design, brand-building and the overall state of the creative global markets with Young Creatives.

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Soixante Quinze, Paris

Post-Production Company of the Year: The Mill

London International Awards 2012 Bronze winners


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Industry Cars
Media Film
Market United Kingdom
Agency Pulse Films Ltd
Agency Tribal London
Executive Creative Director Jeremy Craigen
Production Framestore
Director Thirtytwo @ Pulse Films
Art Director Luke Flynn
Copywriter Tom Chancellor
Producer Mark Harbour
Account Supervisor Josh Davoren
Editor Mark Burnett @ Speade
Released May 2012


London International Awards 2012
TV/Cinema/Online Film Automotive Bronze Winner

Credits & Description

Category: Cars
Advertiser: VOLKSWAGEN
Product/Service: POLO
Agency: DDB UK
Production Company: PULSE FILMS, London, UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Copywriter: Tom Chancellor
Art Director: Luke Flynn
Agency Producer: Natalie Hill/Sarah Browell
Account Supervisor: Josh Davoren
Advertiser's Supervisor: Rod Mcleod
Producer: Mark Harbour
Director: Thirtytwo (Will Lovelace And Dylan Southern)
Editor: Speade (Leo Scott)
Sound Design/Arrangement: Wave (Jack Sedgwick) And Sniffy Dog
Post Production: Framestore (Oliver Bersey)
Music: “whispers And Stories” By Sniffy Dog
Account Manager: Harriet Bates
Planner: Tom Lloyd
Director Of Photography: Martin Ruhe
Account Manager: Harriet Bates
Planner: Tom Lloyd
Director Of Photography: Martin Ruhe

English Description
The 90 second spot tracks the evolving relationship, from the moment a protective father first brings his daughter home from hospital, sheltering her and her mother from the rain under his jacket, to the day she finally leaves home, when he hands her the keys to a shiny new Polo - ensuring she ‘stays in safe hands’.