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London International Awards 2010

Award Type: Advertising Awards

2 Bay Club Drive Suite 3J Bayside, NY 11360 UNITED STATES

Phone: +1 718 747 6747
This year marks LIA's 25th anniversary, a milestone in the life of any organisation, and a tribute to the many who have contributed to its success. As an awards show, LIA has established itself throughout its 25-year history as a revolutionary global leader honouring creativity and new ideas in Advertising, Design and Digital media.

London International Awards 2010 Shortlist winners


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Industry Cars
Media Film
Market New Zealand
Agency Saatchi & Saatchi New Zealand
Director Leo Woodhead
Art Director Carolyn Davis
Copywriter Matthew Page
Producer Nick Beachman
Editor Ian Bennett
Released May 2010


London International Awards 2010
Television/Cinema/Online Film - Shortlist

Credits & Description

To demonstrate the agility of the compact Toyota iQ, the car was turned into a mouse. This meant it was able move a cursor on a giant screen and operate a desktop computer.
Before a live audience the Toyota iQ did all the things a normal mouse does, just on a much larger scale.
See how the we did it at

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D

Keywords: iQ, mouse, project, toyota, ad, small, car, nimble as a mouse, behind the scenes, event, new, zealand, photoshop, draw, live, stunt, test, drive, skid, drifting, first, miniature, design, art, keyboard cat, action, digital, apple, fast, automobiles, laptops, gaming, motor sports, computers, cars, engine, wireless, extreme, driving, software