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Mena Cristal Awards 2014

Award Type: Advertising Awards

Jumeirah Beach Residence Dubai Marina, PO Box 473828 Dubai, United Arab Emirates

Phone: +33 (0)1 49 12 07 10

The MENA Cristal Festival has been created in 2005 with the aim of introducing a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).

This event has been created as the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers… in a series of rich and convivial exchanges.

The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity, it is a real place of exchanges and networking!

Mena Cristal Awards 2014 Bronze winners


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Industry Government & Other Authorities
Media Radio
Market United Arab Emirates
Agency Lowe Mena Dubai
Director Dolly Saidy
Copywriter Mark Lewis, Carl Lundqvist, Joshua Newnes
Producer Hiyam Itani
Production Mint MENA
Released March 2014


Mena Cristal Awards 2014

Credits & Description

People would never go bungee-jumping without a chord, sky-diving without a parachute or great-white-shark-diving without a cage. They consider these activities to be extreme sports that need to be carried out with safety and precaution. What people don't realize, is that driving without a seatbelt is just as fatal and extreme as any of the outlandish thrill-seeking sports.
Category: Public interest
Client: Roads and Transport Authority of Dubai
Agency: LOWE MENA, Dubai
Production: Mint MENA
Country: United Arab Emirates
Director: dolly saidy
Executive Creative Director: mark lewis
Creative Director: Carl Lundqvist
Copywriter: Joshua Newnes
Copywriter: mark lewis
Copywriter: Carl Lundqvist
Producer: Hiyam Itani
Sound: BKP
Sound Design: Chris Atkins
Music: Bryan New And Andrew 'duck' Macdonald – Shotgun Wedding