|Industry||Government & Other Authorities|
|Market||United Arab Emirates|
|Agency||Lowe Mena Dubai|
|Copywriter||Mark Lewis, Carl Lundqvist, Joshua Newnes|
|Mena Cristal Awards 2014|
|Radio Cristal||NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST||EMERALD (BRONZE)|
Credits & Description
People would never go bungee-jumping without a chord, sky-diving without a parachute or great-white-shark-diving without a cage. They consider these activities to be extreme sports that need to be carried out with safety and precaution. What people don't realize, is that driving without a seatbelt is just as fatal and extreme as any of the outlandish thrill-seeking sports.