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New York Festival 2009

Award Type: Advertising Awards

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Phone: +1 (212) 643 4800

New York Festival 2009 Gold winners

Heinz Ketchup: Talk to the Plant

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Industry Sauces
Media Ambient, Design & Branding
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Creative Director Björn Höglund
Art Director Jonas Hedeback
Copywriter Anders Gustafsson
Designer Anders Johannessen
Released July 2009


New York Festival 2009
Digital - Gold

Credits & Description
Description / Synopsis
Dubbed "Talk to the Plant," the site lets visitors type in words of encouragement which will be played through voice synthesis to plants that are housed in a Swedish lab. Inspired by the stat that 75% of plant owners talk to their plants, Daddy's goal is to determine if they grow better with human interaction. The site also features a blog and provides info on Heinz's ketchup-growing methods.

Agency Crispin Porter + Bogusky Gothenburg
Creative Director: Björn Höglund
Art Director: Jonas Hedeback
Copywriter: Anders Gustafsson
Animation: Malin Ekman
Designer: Anders Johannessen
Interactive Designer: Erik Sterner
Interactive Production Company: Bombay Works
Application Developer: Stefan Hallen
Technical Director: Per Rundgren
Technical Advisor: Mikael Emptiger
Advertiser H.J. Heinz
Brand Name Heinz Ketchup
Awards: International Food and Beverage Creative Excellence Awards - FAB Awards, 2009 (FAB) for Website: Savoury foods
Cannes Lions - International Advertising Festival, 2009 (Silver Lion) for Foods & Drinks
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Foods