Awards » New York Festivals (NYF) » New York Festivals 2017

New York Festivals 2017

Award Type: Advertising Awards

260 West 39th Street, 10th Floor New York, NY 10018 USA

Phone: +1 (212) 643 4800

Network Of The Year: BBDO

Brand Of The Year: Lockheed Martin

Agency Of The Year North America: McCANN

Agency Of The Year Europe: Heimat

Agency Of The Year Asia Pacific: Clemenger BBDO

Agency Of The Year South America: ALMAP BBDO




Old man

Pin to Collection
Add a note
Industry Tissues & Towels
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Philipp Und Keuntje
Chief Creative Officer Diether Kerner
Executive Creative Director Robert Müller, Deneke Von Weltzien
Creative Director Justin Joshua
Art Director Justin Joshua, Moe Qubia
Copywriter Graham Krige
Released January 2017


New York Festivals 2017
Outdoor / Out Of Home Marketing Craft: Illustration Third Prize Award

Credits & Description

Advertised brand: Softis - Pocket Tissues
Advert title(s): Stop the Flu
Media: Print, Outdoor

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Chief Creative Officer: Diether Kerner
Executive Creative Directors: Deneke von Weltzien, Robert Müller
Creative Director: Justin Joshua
Art Directors: Justin Joshua, Moe Qubia
Copywriter: Graham Krige
Graphic Designer: Michel Guss
Project Manager: Michiel Koppejan
Art Buyer: Wiebke Burmeister
Photography: Garrigosa Studio Barcelona
Published: January 2017
Description: From Autumn onwards, it's coming again: 'The Cold Wave'. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. Idea: We give Softis' pocket tissues a new mission. We make them a preventive measure against 'The Cold Wave'. For the '2017 Cold Season' a series of motifs have been developed, that strikingly show how quickly a sneeze spreads and how easiliy it can be stopped with a Softis pocket tissue. Giving Softis new relevance to the target group. Thanks to the heroic effort of photographers and animation studio, hundreds of portraits were transformed into caricatures and then into clouds of infection droplets. They show how anyone can be affected - if you are not using Softis pocket tissues.