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One Show 2012

Award Type: Advertising Awards

The One Show, the premiere international advertising award show, sets the industry standard for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. 



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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency BBDO New York
Director Tom Kuntz
Executive Creative Director Mike Smith, Greg Hahn, Bill Bruce
Art Director Jaclyn Rink
Copywriter Ashley Davis Marshall
Producer David Zander, Jeff Scruton, Scott M. Kaplan
Account Supervisor Tara Deveaux
Editor Steve Gandolfi, Isaac Chen, Georgia Dodson, Joel Miller
Released June 2011


Cannes Lions 2011
Film Lions Publications & Media Silver

Credits & Description

2 of 3 Campaign
Type of Entry: Product & Service
Category: Publications & Media
Advertiser/Client: HBO
Product/Service: HBO GO
Entrant Company: BBDO NEW YORK, USA
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Mike Smith
Art Director: Jaclyn Rink
Copywriter: Ashley Davis Marshall
Agency Producer: Anthony Curti (Executive Producer)/Rani Vaz (Director Of Music/Radio Production)
Account Supervisor: Tara Deveaux
Production Company: MJZ New York, USA
Director: Tom Kuntz
Producer: David Zander/Jeff Scruton (Executive Producers)/Scott Kaplan (Line Producer)
Editor: Steve Gandolfi/Joel Miller (Editors)/Isaac Chen/Georgia Dodson (Assistant Editors)
Sound Design/Arrangement: Sound Lounge/Tommy Jucarone (Final Mix)
Music: Artist/Title: Stimmung (Music House)/Greg Chun (Composer)
Post Production: Framestore (Visual Effects Company)
Other Credits: Co3 (Telecine)/Stefan Sonnenfeld (Colorist)/Perception Nyc (Gfx/Titles)
Brief Explanation:
This commercial features a very cliché moment we often see play out again and again in sports movies. It’s so cliché that in fact, the characters call out each of their actions as they do them, proving it’s a story we’ve all seen too many times. HBOGO content is original and provides its users with the chance to watch something they haven’t already seen.