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One Show 2010

Award Type: Advertising Awards

Old Spice: Different Scents for Different Gents

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Industry Hygiene & Personal Care Products
Media Film
Market United States
Agency MJZ
Agency Wieden + Kennedy Portland
Director Tom Kuntz
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Jason Bagley, Eric Baldwin
Art Director Craig Allen, Eric Kallman
Producer Jeff Scruton, Scott M. Kaplan
Account Supervisor Diana Gonzalez
Editor Mackenzie Culter, Mackenzie Cutler, Ian Mackenzie, Gavin Cutler
Released September 2009


Cannes Lions 2010
Film Lions - Silver

Credits & Description

Advertiser/Client: OLD SPICE
Product/Service: MALE GROOMING
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman
Agency Producer: Andres Murillo/Ben Grylewicz (EP)
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Scott Kaplan/Jeff Scruton (EP)
Editor: Gavin Cutler, Mackenzie Cutler
Sound Design/Arrangement: Gus Coven, Stimmung/Sam Shaffer/Mackenzie Cutler/Lime Studios (Audio Post Production Company)
Art Director: Craig Allen/Eric Kallman
Other Credits: VFX: The Mill LA/Arielle Davis/Sue Troyan (Ep)

Brief Explanation:
Old Spice is the #1 grooming choice for guys, but there are still some people who will not consider it because they think the brand only offers a single scent. This campaign was designed to let people know that Old Spice has a different scent, for every kind of man.