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One Show 2017

Award Type: Advertising Awards

Final Deadline: Jan. 27, 2017

Finalists Announced!

Check out the full list of winners here:


Do You See That Doggie In The Shelter

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Industry Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile
Market Singapore
Agency DDB Singapore
Released April 2016


One Show 2017
Moving Image Craft Craft - Use Of Licensed / Adapted Music: Use Of Licensed / Adapted Music - Single Merit

Credits & Description

Award: Merit
Agency: Ddb Group / Singapore
Client: Society For The Prevention Of Cruelty To Animals (Spca)
Category: Non-Profit Organizations / Charities / Education / Government
Art Director: Sid Lim
Copywriter: Michael Chin
Chief Creative Officer: Neil Johnson
Creative Director: Khalid Osman / Lester Lee
Illustrator: Vernnie Chong
Production Company: Feely Productions / Singapore
Agency Producer: Bettina Feng
Editor: Cindy Roselina / Jonathan Yang
Executive Creative Director: Joji Jacob
Description: In 1953, Patti Page released a song about the pet store: “How Much Is That Doggie in the Window?” The song became world-famous. But over 50 years later, Patti Page regretted singing it. Because she came to know that most pet stores get their puppies from puppy mills, where dogs are cruelly abused. So Patti Page changed the words of her song. Unfortunately, she passed away shortly after, and the song with new lyrics, "Do You See That Doggie In the Shelter?", was never officially released. At SPCA Singapore, we want a society where adoption is the norm ? and buying from pet stores, the exception. And we believe that teaching children Patti Page’s new song will help us fulfill our vision.