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One Show, 2016

Award Type: Advertising Awards

The One Show is one of the most prestigious awards competitions in advertising, design and interactive. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The Hold Out

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Industry Confectionery & snacks, Chips, Online Game
Media Digital, Interactive & Mobile, Case study
Market Canada
Agency BBDO Toronto
Associate Creative Director Derek Blais
Production Proximity Toronto
Released June 2015


One Show, 2016
Mobile Consumer - Applications & Sites / Branded Games Bronze Pencil

Credits & Description

Additional info: BBDO Toronto - "The Hold Out"
Agency (& City): BBDO Toronto
SVP, Executive Creative Directors: Peter Ignazi / Carlos Moreno
Associate Creative Director: Derek Blais
Copywriter(s): Britt Wilen
Art Director(s): Bryan Howarth
Production Company (& City): Proximity Canada (Toronto)
Agency Producer(s): Sarah Ng
Account Team: Stephanie Page / Jaya Rizzi / Mark Carpenter
Product: Doritos Ketchup
Advertiser: PepsiCo Canada