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One Show 2015

Award Type: Advertising Awards

Unskippable - Cleaning crew

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Industry Insurance
Media Film, Digital, Interactive & Mobile
Market United States
Agency The Martin Agency Richmond
Production Park Pictures
Director The Terri Timely
Producer Jojo Scheerer
Editor Caleb Hepler
Released March 2015

Awards

Cannes Lions, 2015
FILM ONLINE FILM: FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES SILVER - CAMPAIGN

Credits & Description

Brand: Geico
Media: TV
Category: Financial services
Agency: The Martin Agency
Geo: United States
GEICO: Unskippable - Cleaning crew
Advertising Agency: The Martin Agency, USA
Production Company: Park Pictures
Director: Terri Timely
Producer: Jojo Scheerer
Executive Producers: Jackie Kelman Bisbee, Kristin Branstetter
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Description of the Project:
No one likes pre-roll ads. People just want to skip to the video they actually came to watch. We decided to acknowledge this fact and make pre-roll videos whose message was literally unskippable. And after our branded message was delivered, viewers received a unique bit of entertainment that everyone would want to keep watching. In the end, we turned the world’s most annoying media buy into something millions of people were choosing to watch on their own for sheer entertainment.