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One Show 2015

Award Type: Advertising Awards

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Industry Bars
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO New York
Director Jun Diaz Of Mackenzie Cutler
Art Director Rene Vas
Producer Zarina Mak, Patrick M Smith, Alex Waite Smuggler
Production Smuggler
Editor Robert Ryang
Released August 2014

Awards

Cannes Lions, 2015
FILM TV & CINEMA FILM: SWEET FOODS & SNACKS BRONZE - CAMPAIGN

Credits & Description

#TBT Campaign
Brand: Twix
Media: Online
Category: Confectionery & Snacks
Agency: BBDO
Geo: United States
Twix Bites: Dial-up
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Associate Creative Director / Copywriter: Matt Herr
Associate Creative Director / Art Director: Justin Bilicki
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Producer: Patrick Smith
Senior Account Director: Lisa Piliguian
Account Director: Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Production Company: Smuggler
Director: Jun Diaz
Executive Producer: Lisa Rich
Producer: Alex Waite
Project Manager: Justyna Wojcik
Director of Photography: John Barr
Art Director: Rene Vas
Recording Studio: Heard City
Sound Engineer: Evan Mangiamele
Editorial Company: P.S. 260
Editor: Robert Ryang
Producer: Zarina Mak
Visual Effects House: Eight VFX
Description of the Project:
In 2014, Twix finally released a bite-sized version of their famous Twix bar. Unfortunately, they were three years behind their biggest competitor, Hershey’s, and their bite-sized chocolate bar.
This late arrival to market inspired our theme line: Bite-sized Twix are such a great idea. Why didn’t they think of them years ago?
So we created a campaign that looked back to Twix’s fictional past to provide some humorous explanations as to why they didn’t introduce Twix Bites sooner.