Awards » Cresta Awards » Cresta Awards 2013

Cresta Awards 2013

Award Type: Advertising Awards

U.S. HEADQUARTERS: Creative Standards International Inc., 35 Park Avenue, Suite 9A, New York, NY 10016

Website: http://cresta-awards.com/
Email: info@cresta-awards.com
Phone: (1-212) 696 1323

The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with "achievement" among the worldwide marketing communications industry.

Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.

Agency of the Year was awarded to Forsman & Bodenfors, Gothenburg, Sweden

The Happy Flag

Pin to Collection
Add a note
Industry Soft Drinks
Media Ambient
Market Denmark
Agency McCann Copenhagen
Creative Director Mads Ohrt
Producer Catherine Lee
Released May 2013

Awards

Cresta Awards 2013
PROMOTIONS & INCENTIVES PROMOTIONS & INCENTIVES BRONZE Winners

Credits & Description

Media: Ambient
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: Coca-Cola
Geo: Europe, Denmark
Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Advertising Agency: McCann, Copenhagen, Denmark
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Directors: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriters: Rickard Beskow, Gabriel Miller
Account Supervisors: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen