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Cresta Awards 2012

Award Type: Advertising Awards

U.S. HEADQUARTERS: Creative Standards International Inc., 35 Park Avenue, Suite 9A, New York, NY 10016

Website: http://cresta-awards.com/
Email: info@cresta-awards.com
Phone: (1-212) 696 1323

The Cresta Awards were launched in 1993 by Creative Standards International, in partnership with the International Advertising Association.

The Cresta Awards are steadily gaining recognition among industry creative gurus worldwide as a truly tough and prestigious awards program. To win a Cresta means you’re hot, because Cresta stands on its promise of adhering to the highest standards of creative excellence and it delivers the reputation and value that top-level creatives seek. Cresta’s name is becoming synonymous with "achievement" among the worldwide marketing communications industry.

Cresta stands for Creative Standards. As this name suggests, the aim of the awards is to honor an absolute standard for creative excellence in advertising and marketing communications. Work will be evaluated within categories, but Cresta will not operate on the basis of "category winners." More than one Cresta winner may be announced in those categories where standards are high, or none at all if the judges consider that the standard is not achieved.

Agency Of The Year: BETS, Paris

Network Of The Year: Havas Worldwide

 

Cresta Awards 2012 Shortlist winners

Tabcin: ORCHESTRA

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Industry Health & Pharmaceuticals, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Argentina
Agency Y&R Buenos Aires
Executive Creative Director M. Mercado
Creative Director D. Rial, D. Tuya, D. Oliveira, M. Goldberg
Art Director G. Fernandez
Copywriter J. I. Galardi
Photographer El Negro Pizzorno
Account Supervisor M. L. De Rosa
Released June 2011

Awards

Cannes Lions 2011
Press Lions OTC Pharmacy Gold

Credits & Description

2 of 3 Campaign
Type of Entry: Magazine
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: ORCHESTRA
Advertiser/Client: BAYER
Product/Service: TABCIN COUGH MEDICINE
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Advertising Agency: Y&R BUENOS AIRES, ARGENTINA
Executive Creative Director: M. Mercado
Creative Director: D. Tuya/D. Rial/M. Goldberg/D. Oliveira
Art Director: G. Fernandez
Copywriter: J. I. Galardi
Advertiser's Supervisor: P. Corona
Planner: V. Fantauzzo
Account Manager: E. Slosse
Account Supervisor: L. De Rosa
Photographer: El Negro Pizzorno
Agency Producer: F. Costanza/D. Romanos/G. Cardozo