Awards » The CUP Awards (Intercontinental) » The CUP Awards 2009

The CUP Awards 2009

Award Type: Advertising Awards

ICAC, The Intercontinental Advertising Cup was established in 2007 by organizers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.
The mission of THE CUP is the affirmation of locally inspired creativity. The purpose of THE CUP is not competition with any other advertising show, but a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit. It is a natural extension of local festivals with regional judges, who recognize the quality of local creativity and bring a fresh perspective to global judging.

The CUP Awards 2009 Special winners

MCDonald’s: Come as you are

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency BETC Euro Rscg Paris
Creative Director Mr. Stéphane Xiberras
Art Director Jean-Michel Alirol
Copywriter Dominique Marchand
Photographer Richard Burbridge
Released March 2009


The CUP Awards 2009
Winners - Cup Winner

Credits & Description

Advertised brand: MC Donald’s
Advert title(s): Come as you are
Advertising Agency (Name, City, Country): BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Jean Michel Alirol
Copywriter: Dominique Marchand
Photographer: Richard Burbridge
TV Producer: Fabrice Brovelli, Isabelle Ménard
Published/Released (Month, Year): January 2009