PRINCE HARRY [video] R&R Partners Las Vegas для Las Vegas Convention And Visitors Authority/ Lvcva

PRINCE HARRY [video]

Добавить в коллекцию
Добавить заметку
Отрасль Направления (страны и места)
Медиа Кейсы
Рынок США
Агенство R&R Partners Las Vegas
Creative Director Doug Finelli
Art Director Eric Rice
Copywriter Jeffrey Butterworth, Jill Beeler
Выпущено ноября 2012

Кредитсы и описание

Advertiser: LAS VEGAS CONVENTION AND VISITORS AUTHORITY
Agency: R&R PARTNERS
Category: Copywriting
Copywriter: Jeffrey Butterworth (R&R Partners)
Creative Director: Doug Finelli (R&R Partners)
Art Director: Eric Rice (R&R Partners)
Copywriter: Jill Beeler (R&R Partners)
Executvie Creative Director: Arnie Digeorge (R&R Partners)
Effectiveness
For a campaign created in a day and placed in only one print location, and on our social channels, we received over $23 million in press coverage. Anchors held up the ad. Major outlets retweeted, reposted and lauded the response. Our hashtag took off in a matter of hours and did especially well in the UK, where Brits gave us props for defending their favorite bad boy.
Campaign Description
Prince Harry Came to town, lost his mind and the world went mad. We defended the Vegas code, putting the world on notice that we'd do whatever it took to defend What Happens Here Stays Here
Implementation
We placed on black and white dulls page ad in the weekend edition of USA Today, which we secured within hours of the news breaking. In addition, we created short form ads for our social channels and a hashtag that took off like wildfire.