DOGSPERIMENT McCann Bangkok для LG

DOGSPERIMENT

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Отрасль Телевизоры
Медиа Дизайн и брэндинг
Рынок Таиланд
Агенство McCann Bangkok
Associate Creative Director Napapatch Kantasil Ltd.
Executive Creative Director Supachai Toemtechatpong
Art Director Tiabtawan Limjittrakorn, Pusaya Settasatian
Выпущено октября 2012

Кредитсы и описание

Advertiser: LG ELECTRONICS (THAILAND) CO.
Agency: McCANN WORLDGROUP
Category: Exhibitions & Live Events
Advertising campaign: DOGSPERIMENT
Multimedia Artist: Chrisjunior Drabik (McCann Worldgroup/Mrm)
Business Director: Arunee Rueangwattanaporn (McCann Worldgroup/Mrm)
Information Architect: Jirapong Suksakit (McCann Worldgroup/Mrm)
Sr. Flash Animator: Kongsak Pongsuradate (McCann Worldgroup/Mrm)
Associate Creative Director: Napapatch Kantasil (McCann Worldgroup/Mrm)
Copy Writer: Prin U-Manetr (McCann Worldgroup/Mrm)
Art Director: Tiabtawan Limjittrakorn (McCann Worldgroup/Mrm)
Chief Creative Officer: Martin Lee (McCann Worldgroup)
Account Manager: Wannaporn Osiriphan (McCann Worldgroup/Mrm)
Agency Producer: Daotip Sudhisanronakorn (McCann Worldgroup/Mrm)
Digital Strategic Planning Director: Numpol Chantathanakorn (McCann Worldgroup/Mrm)
Art Director: Pusaya Settasatian (McCann Worldgroup/Mrm)
Executive Creative Director: Supachai Toemtechatpong (McCann Worldgroup/Mrm)

Client Brief Or Objective
The LG cinema 3D TV has the newest 3D technology that can be watch from every angle. The task is to get people to experience this LG cinema 3D TV.

Outcome
• The video from the event was uploaded into an online video. The video reached more than 400,000 views within the first two weeks.• A lot of viewers from the event became free PR for the campaign by uploaded pictures and videos across social media. This free media can be estimated approximately more than 1,500,000 THB.• One of the best TV news program in Thailand broadcast the video with no cost.• The number of the visitors who has experienced the LG cinema 3D TV has increased more than 32% in retail store.• The video has caught LG South Korea’s attention. Now the video is displaying in all LG stores in South Korea.

Brief Explanation
In Thailand’s television market, LG cinema 3D TV has the newest 3D technology. But most people were unaware of this information. Therefore we created a new way to convince consumers to the information. Wedecided to use one living thing that never lies to us… dogs.

Implementation
The “DOGS NEVER LIE” idea started from one of Thai culture beliefs; dogs are men’s best friends. We did the experiment event by letting the dogs watch LG cinema 3D TV. The 3D TV screened the various video footages to get the dogs’ attention. The people who passed by the event also enjoyed and interested as well. We recorded the experiment event and shared them across the social media. The videos became well known quickly and people were be able to research information online before made their decision.