Sign of the Times [image] 8 NB London для Spring Chicken

Sign of the Times [image] 8

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Отрасль Розничная торговля и аренда, Общественная безопасность, здравоохранение и гигиена
Медиа Директ, Дизайн и брэндинг
Рынок Великобритания
Агенство NB London
Creative Director Alan Dye, Nick Finney
Выпущено января 2016

Награды

D&AD Awards 2015
Graphic Design Integrated Graphics Wood Pencil

Кредитсы и описание

Agency: Nb
Client: Spring Chicken
Creative Director: Alan Dye
Creative Director: Nick Finney
Design Consultant: Michael Wolff
Designer: Kirsty Whittaker
Design Agency: Nb Studio
Sponsor: Fenner Paper Co
Sponsor: Gavin Martin Associates
Sponsor: Whybrow Wayfinding
Project Manager: Hannah Rea
Sign of the Times was created to challenge the iconography of older adults and raise awareness of a new retailer dedicated to this market, Spring Chicken. NB invited over 200 designers to reimagine the 'elderly crossing' road sign. The project was covered by media outlets including the Daily Mail, Huffington Post, Telegraph & The Metro – huge exposure. We then created an exhibition and book, with 100 signs made to the exact specification of British road signs. The signs were auctioned off, with proceeds donated to Age UK. And initial meetings with the Department for Transport have taken place