|Отрасль||Автомобили, Спортивные команды и События|
|Медиа||Диджитал, Дизайн и брэндинг|
|Executive Creative Director||Magnus Jacobsson|
|Art Director||Michal Sitkiewicz, Eva Wallmark|
Кредитсы и описание
Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, they were not the only brand fighting for attention. In order to stand out, Akestam Holst, came up with a simple idea. They simply switched the Audi-logo on one skier's arm to a secret licence plate number. All viewers were then invited to take part in a competition. The first one to spot the number on live TV and share it on social media would win the skiers new Audi. An event that made Audi the only alpine sponsor that day.