MINI Диджитал, Дизайн и брэндинг Mini Clubman: Plinth (Online Ad) Glue London

Mini Clubman: Plinth (Online Ad)

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Отрасль Авто, Автомобили
Медиа Диджитал, Дизайн и брэндинг
Рынок Великобритания
Агенство Glue London
Выпущено июня 2008

Кредитсы и описание

http://www.bestofg.com/2008-cannes/automotive/mini_r55_plinth.html

2 of 3 Campaign

Type Of Entry: Online Advertising
Title: PLINTH
Advertiser/Client: MINI
Product/Service: MINI CLUBMAN
Advertising Agency: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM

Credit Details:
Name Position Company
Seb Royce Creative Director Glue London
Simon Lloyd Creative Glue London
Christine Turner Creative Glue London
Sam Shepherd Creative Glue London
Gareth Gray Creative Glue London
Jez Dutton Planner Glue London
Rachel Turner Account Director Glue London
Leon Ostle Designer Glue London
Marcus Chaloner Designer Glue London
Rachel Bishop Producer Glue London

Synopsis:
The new MINI Clubman has a distinctly 'other' design but with the same thrilling driving experience you expect from a MINI. It could be mistaken for the original MINI from the front, but turn it around and you'll see the new features. The new MINI Clubman is a little longer and has unique split rear doors for access to the boot and a distinctive club door on the driver side for easy access to the backseats. Our target audience are those who love to be in the know and are the trendsetters within their groups in all matters of design and style, so they'll love the uniqueness that the MINI Clubman offers. They eat up digital, but aren't petrol heads, so the majority wouldn't necessarily be aware that a new MINI had arrived. Our campaign needed to communicate that a new MINI had launched and grab attention by demonstrating the distinctive new features to build excitement and interest in the car. We combined MINI's classic use of humour, cheekiness and self-deprecation, with first class video and flash techniques, which all resulted in an engaging and inspiring MINI experience.