No Knives, Better Lives The Leith Agency для Scottish Government

No Knives, Better Lives

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Отрасль Общественные сообщения (социальная реклама), Правительства и другие органы
Медиа ТВ и Кино, Диджитал, Эмбиент
Рынок Великобритания
Агенство The Leith Agency
Выпущено мая 2016

Награды

Roses Creative Awards, 2016
Digital Online Video/Film/Viral Advert Gold

Кредитсы и описание

Agency: The Leith Agency
Client: The Scottish Government
In pockets of certain communities in Scotland, carrying a knife feels like a real option for young lads. They do it for protection. The thought of going to prison or having a criminal record doesn’t deter them. But there's one thing that does - thinking about the effect getting stabbed (or stabbing someone else) would have on their family. Especially their mum.