Ne.BOT - Nissan Educational Robot Lew'Lara\TBWA Sao Paulo для Nissan

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Ne.BOT - Nissan Educational Robot

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Отрасль Автомобили
Медиа ТВ и Кино, Диджитал
Рынок Бразилия
Агенство Lew'Lara\TBWA Sao Paulo
Creative Director Thiago Carvalho, Silvio Medeiros
Art Director Phil Daijó
Copywriter Juliano Ribas | Gabriel Sotero
Photographer Paola Vianna
Editor Felipe Rassum
Продакшен агенство Barry Company
Выпущено июня 2016

Кредитсы и описание

Car travel can be boring for children. And not all parents are careful in traffic driving within the speed limit. Thinking about it, Nissan Brazil launches the application "Ne.bot - Nissan Educational Robot", which aims at the same time, entertain children and help adults to drive more safely. The new technology, which is a game with a robot with the name "Ne.bot" puts children as the new security item on a Nissan car. The Ne.bot "follows" the car as it flew to him, and is able to recognize the permitted speed on the way to analyze whether the driver is driving within the limit. If not, the robot does not "can handle" the pace to fly and breaks. An educational quiz, with questions about security, clean energy, among other things, is also part of the play. The higher the journey made within the safety standards, the more points will be won. The application is a partnership with Nissan Lew'LaraTBWA.
Media: Interactive
Category: Automotive
Client: Nissan
Agency: Lew´Lara\TBWA, São Paulo
Production: Barry Company
Country: Brazil
Chief Creative Officer: Felipe Luchi
Creative Director: Juliano Ribas
Creative Director: silvio medeiros
Art Director: Phil Daijó
Copywriter: Juliano Ribas
Copywriter: i
Brand Leader Nissan: Wilson Negrini
Account Team: Daniella Martins, Ricardo Barros e Maira Bandeira
Planning Team: Renata d’Avila, Luciana Mussato, Stephanie Peart e Maria Fernanda Haddad
Media Team: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, André Magalhães, Amanda Moura, Caroline Romano, Fabian Mattua e Danielle Farhat
Project Manager: Monalisa Paduin
Digital Producer: D3 Estúdio
Agency TV Producer: Luzia Oliveira e Cristiane Marinari
Photographer: Paola Vianna
Film Production: Barry Company
Post-Production: Barry Company
Film Director: João Papa e Manu Mazzaro
Director of Photography: João Papa
Editor: Felipe Rassum
Finisher: Barry Company
Attendance: Daniela Silva
Executive Producer: Krysse Mello
Sound Production: Big Foote
Composer: Chris Jordão
Client: Arnaud Charpentier, Ricardo Maciel, Mariana Lemos e Juliano Fortini