Spotify Диджитал Discover New Music With Emojis Wieden + Kennedy Tokyo

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Discover New Music With Emojis

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Отрасль Веб-сайты
Медиа Диджитал
Рынок Япония
Агенство Wieden + Kennedy Tokyo
Выпущено декабря 2016


Ad Stars 2017
Interactive Social Silver

Кредитсы и описание

Brand: Spotify Japan
Agency: Wieden+Kennedy Tokyo
Our goal was to create excitement and maximize the impact of Spotify’s Japanese launch on Twitter, the biggest and the most popular SNS in Japan. Client wanted to conduct innovative, unique and playful execution only Spotify can do. Secondary goals were to educate the target that Spotify was made for music discovery and to urge our target to use the Spotify app. Our main target audience was music lovers who are early adopters of new technology.