Every Freedom Needs a Fighter Ogilvy & Mather Hong Kong для Amnesty International

Every Freedom Needs a Fighter

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Отрасль Права человека
Медиа Наружная реклама, билборды, плакаты, транспорт, Дизайн и брэндинг, Кейсы
Рынок Гонконг, Особый Административный Район Китая
Агенство Ogilvy & Mather Hong Kong
Chief Creative Officer Reed Collins
Creative Director Mike Pearson, Andy Reynolds
Art Director Stratos Efstathiou
Junior Art Director Vivian Lam
Designer Gianluca Crudele, Kitty Chan
Photographer Lucy Mcnally
Выпущено октября 2016


Cannes Lions 2017
Print And Publishing Original Publishing: Covers: Books Bronze Lion

Кредитсы и описание

Title: The Redacted Books
Media: Web Film
Category: Public interest
Agency: Ogilvy & Mather Group Hk
Client: Amnesty International Hong Kong
Chief Creative Officer: Reed Collins
Junior Art Director: Vivian Lam
Head of Creative Technology: Craig Mason
Photographer, Videographer: Lucy Mcnally (Ogilvy & Mather Group Hk)
Senior Strategist: Angus Chow
Senior Strategist: Chloe Yung
Illustrator: Vincent Wong (-)
Strategist: Karis Cheng
Designer: Gianluca Crudele
Designer: Kitty Chan
Art Director: Stratos Efstathiou
Creative Director: Andy Reynolds
Creative Director: Mike Pearson
In 2016, the abduction of five Hong Kong booksellers made global headlines. Interrogated for selling controversial literature, only 4 have returned. Clear signs Hong Kong’s Basic Law that protects freedom of expression is under threat.
To highlight this we did the unthinkable and opened a bookstore. With one difference. Every book inside was redacted.
Amnesty International’s book store sold out in two days, with the campaign raising over a million dollars. Reminding people that every freedom needs a fighter.