Car Vs Jeep, 2 Leo Burnett Tailor Made Sao Paulo для Jeep

Car Vs Jeep, 2

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Отрасль Внедорожники
Медиа Печать, журналы и газеты, Наружная реклама, билборды, плакаты, транспорт
Рынок Бразилия
Агенство Leo Burnett Tailor Made Sao Paulo
Creative Director Pedro Utzeri, Marcelo Reis, Vinicius Stanzione
Art Director Ricardo Alonso
Editor Renato Ramalho
Выпущено августа 2016

Награды

Wave Festival 2017
Outdoor Craft para outdoors offline e online Prata

Кредитсы и описание

Agência/Agency: Leo Burnett Tailor Made
Anunciante/Advertiser: Jeep
Diretor de criação/Creative Director: Marcelo Reis, Pedro Utzeri, Vinicius Stanzione
Redator/Editor: Renato Ramalho
Atendimento/Attendance: Denise Millan, Rafael Oliveira, Marcelo Martirani, Anelise Reis, Mariana Bedeschi, Nathan Simeão, Thais Mantovani
Outros créditos:
Art-Buyer: Mauro Moura
Mídia: Fernando Sales, Andrea Hirata, Leonardo Gomes, Marcelo Iwakiri, Paula Ricarte, Rennan Aurieni, Thiago Perozzi
Planejamento: Tiago Lara, Monica Torres
Tradução da sinopse para o inglês: We created a campaign to visually and directly convey the difference between a Jeep and ordinary cars. With minimalist illustrations, the ads compare places where a Jeep can go with places where an ordinary car can go. People could quickly see, without the use of many words, the difference in owning a Jeep. Using as a starting point the Jeep logo, the illustrations were created to perfectly set the logo into the places where only a Jeep can go, like the montain range and alps.
Produtor gráfico: Ricardo Sotelo
Diretor de Arte/Art Director: Ricardo Alonso