Soldier Ogilvy & Mather Frankfurt для Amnesty International

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Отрасль Права человека
Медиа Печать, журналы и газеты, Наружная реклама, билборды, плакаты, транспорт
Рынок Германия
Агенство Ogilvy & Mather Frankfurt
Chief Creative Officer Dr. Stephan Vogel
Executive Creative Director Felix Fenz
Creative Director Peter Strauss
Art Director Sergej Chursyn
Copywriter Peter Strauss
Photographer Andrew Reed Weller
Выпущено марта 2017

Награды

Cannes Lions 2017
Print And Publishing Print: Charities & Non-profit Silver Lion Campaign
Outdoor Billboards & Street Posters: Charities & Non-profit Bronze Lion Campaign

Кредитсы и описание

Media: Print
Category: Public interest
Client: Amnesty International
Agency: Ogilvy Frankfurt
Country: Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Felix Fenz
Creative Director: Peter Strauss
Art Director: Sergej Chursyn
Copywriter: Peter Strauss
Post Production: Joachim Becker (H&O GmbH)
Management Supervisor: Michael Fucks
Account Executive: Viorel Borgovan
Art Buying: Natalie Hergenhan
Head of Integrated Production: Oliver Kreage
Photographer: Andrew Reed Weller
Date: March, 2017
Description:
"You can switch it off. They can't."
This campaign from Ogilvy Frankfurt is a reminder that the horror that flickers over our screens day after day after day is a bloody, deadly reality for the people in those countries. When we have enough of it, all it takes is one click, one tap on our remote. For the people out there, there is no escape.
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it:
While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Our campaign connects both worlds in one visual.