Paper clip DDB Berlin для Volkswagen

Paper clip

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Отрасль Автомобили
Медиа Печать, журналы и газеты
Рынок Германия
Агенство DDB Berlin
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Art Director Jose Gomes
Copywriter Pedro Lourenço
Designer Nadine Kunst
Photographer Zé Anderson
Выпущено мая 2017

Награды

Clio awards 2017
Print Technique Product/Service: Copywriting Bronze

Кредитсы и описание

The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.
Media: Print
Category: Automotive
Client: Volkswagen
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst