On The Way Home Demner, Merlicek & Bergmann для BMW

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On The Way Home

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Отрасль Автомобили
Медиа Радио
Рынок Австрия
Агенство Demner, Merlicek & Bergmann
Creative Director René Pichler
Copywriter Michael Grill
Account Supervisor Christin Herrnberger
Выпущено апреля 2016


Golden Drum 2016
Radio Automotive Silver Drum

Кредитсы и описание

Nomination: Radio
Category: Automotive
Award: Silver Drum
Campaign name: Behind Your Back
Registrant: Demner, Merlicek & Bergmann
Brand name: BMW Austria
Creative director: Rene Pichler
Copywriter: Michael Grill
Other credits:
Account Supervisor: Christin Herrnberger,
Account Manager: Julia Dragosits,
Sound Studio: Holly
Creative idea explanation: With the BMW rear view camera drivers always know what happens behind their backs. This would be even more helpful in everyday life. And that's exactly what we are showing.