|Отрасль||Банкинг и финансовые услуги|
|Медиа||ТВ и Кино, Диджитал|
|Executive Creative Director||Mr. Suvit Jaturiyasajagul|
|Creative Director||Wimonrat Nantananochai|
|Art Director||Ekasit Angkarangkool, Anusorn Boorana|
Кредитсы и описание
McCann Worldgroup Thailand has released a campaign for Kasikorn Bank (K.Bank), Thailandâs leading bank providing financial products and services. Recognised for its committed and support of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bankâs Corporate Business segment aimed at strengthening awareness that their family businesses are not viewed as clients, rather as finical partners. In the video âLove from Dadâ K. Bank communicates is deep understanding of the core value of family business; love, loyal bonds between the generations. The creativity portrays a conflict between a daughterâs dream vs her dadâs aspirations.