Kasikorn Bank ТВ и Кино, Диджитал Love From Dad McCann Bangkok

Love From Dad

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Отрасль Банкинг и финансовые услуги
Медиа ТВ и Кино, Диджитал
Рынок Таиланд
Агенство McCann Bangkok
Executive Creative Director Mr. Suvit Jaturiyasajagul
Creative Director Wimonrat Nantananochai
Art Director Ekasit Angkarangkool, Anusorn Boorana
Copywriter Nathapat Pianboonwat
Выпущено января 2015

Кредитсы и описание

McCann Worldgroup Thailand has released a campaign for Kasikorn Bank (K.Bank), Thailandâs leading bank providing financial products and services. Recognised for its committed and support of the community in terms of retail, as well as assisting corporate businesses across all financial aspects. This communication is a first for K.Bankâs Corporate Business segment aimed at strengthening awareness that their family businesses are not viewed as clients, rather as finical partners. In the video âLove from Dadâ K. Bank communicates is deep understanding of the core value of family business; love, loyal bonds between the generations. The creativity portrays a conflict between a daughterâs dream vs her dadâs aspirations.
Brand: KBank
Media: Online
Category: Finance & insurance
Client: Kasikorn Bank (K.Bank)
Agency: McCann Worldgroup, Thailand
Country: Thailand
Executive Creative Director: Suvit Jaturiyasajagul
Creative Director: Wimonrat Nantananochai
Art Director: Ekasit Angkarangkool
Art Director: Anusorn Boorana
Copywriter: Nathapat Pianboonwat
Agency Producer: Sinthu Kijsoontrapa
Business Director: Pitiporn Jutisiriwata
Account Management: Duangkamol Jatuwongwiwat
Group Head: Nathapat Pianboonwat